When people hear the phrase “fashion influencer,” they often think of models, designers, or simply those with a high social status, degree of persuasion in the social media realm. However, what they do not realize is that influencers put forth a good deal of time, effort, and energy into their strategies when it comes to gaining a following, whether it’s in real-time or on social media platforms. Being an influencer isn’t easy, even if it’s well worth the effort.

To be considered a fashion influencer, you don’t have to be a celebrity. But you do need a fairly large following on social media (10K+ to even be considered a micro-influencer). You also need to be prepared to spend tons of time on content creation, whether it’s in the form of TikTok reels about your latest trip to the shopping mall, or styling tips and tricks in an Instagram post. Fashion influencers are also considered pretty “trendy” and they have to spend enormous amount of time and effort in gathering all the trend information. Because they pull together a worldly amount of information and present it in a way you can grasp in under a few seconds, they tend to attract large amounts of followers.

If you think this is very easy task, try picking up your phone and post your best material on social media platforms to be judged by everyone in this world. You will be get the real answer very quickly!

True influencers, rather than merely influencing, genuinely inspire their followers to explore new products, styles, and ideas — and because they’ve built so much trust, when they say “You have to try this,” people listen.

Influencers have to constantly adapt their content based on audience feedback — every like, comment, or share can shift their next post and even impact their personal brand. At the same time, collaborating with fashion labels through affiliate links or commission-based partnerships not only boosts their own visibility but also directly drives sales, cementing their role as key players in modern fashion marketing.

If you’d like to learn more about some of the most popular influencers of 2025, read on!

Chiara Ferragni

Based in Italy, she is both an influencer and model who gained renown through her blog, The Blonde Salad, which was established in 2009. She’s a top fashion influencer on Instagram nowadays, with close to 29 million followers, and has modeled for fashion houses such as Guess. Follow her @chiaraferragni

Chiara turned her love for sharing real, everyday fashion moments into a booming business by staying true to her followers, listening to what they want, and then creating products they actually get excited about.

Danielle Bernstein

An American designer and influencer, Bernstein is known for initiating the fashion blog “WeWoreWhat.” She is a New York-based fashion designer and entrepreneur who has come out with her own fashion collections/lines. She is notable on social media platforms like Instagram, where she has acquired 3.3 million followers. Follow her @weworewhat

Danielle turned her knack for showcasing authentic NYC street style into a thriving fashion brand by staying creative, connecting with her community, and launching collections that resonate with her followers.

Julie Sariñana

Also known as “Sincerely Jules,” this LA-based social media influencer, blogger, and entrepreneur melds the chic and the trendy style of California to create something that is classic. She is known most specifically for her mass appeal and well-loved, universal approach. Follow her @sincerelyjules

Olivia Palermo

Palermo, a true fashion icon and entrepreneur, gained notoriety through reality TV show appearances as well as her following on social media. She’s known for bringing life and flavor to live fashion events as well as fashion collaborations. Visit her profile: @oliviapalermo

Clearly, these fashion influencers have earned their fame and trust of their followers by working hard! What we are seeing today is a new era of marketing and fashion influencers are key part of that.

Writer’s Note: This blog isn’t intended to glorify any particular lifestyle or individual; rather, it is to celebrate the behind-the-scenes effort influencers invest in creating engaging content that millions of people appreciate by liking/sharing/following them.

We are looking for a team of fashion influencers who believe in sustainable fashion to work with us. If you are interested, visit our website www.nexuspointluxe.com or write us at social@nexuspointluxe.com for more information.

Written by: Stephanie Williams & Shobha Sharma